A China-based firm has scrapped plans to market an action figure made

A China-based firm has scrapped plans to market an action figure made to resemble the late Apple founder Steve Jobs following “immense pressure” from lawyers.

“Unfortunately, we have received immense pressure from the lawyers of Apple and Steve Jobs’ family,” the In Icons company said in an emailed statement.

The 30.4-centimeter doll — offered with Jobs’ trademark black turtleneck and jeans — was to go on sale for US$99 at the start of next month.

“Though we still believe that we have not overstepped any legal boundaries, we have decided to completely stop the offer, production and sale of the Steve Jobs figurine out of our heartfelt sensitivity to the feelings of the Jobs family,” the company said.

The company’s website (inicons.com) shows the figurine in lifelike poses alongside famous Jobs’ quotes, such as: “If you live each day as if it was your last, someday you’ll most certainly be right.”

Source AP

The company manufacturing the dolls, Hong Kong-based DiD Corp, insisted earlier this month that the doll was not a toy, but a sincere tribute to the iconic innovator.