Mobile is becoming the most pervasive, far-reaching advertising platform ever built

Worldwide Mobile Advertising Revenue Forecast to Reach $4.5 Billion in 2012.

It is no surprise that powerful brands, such as Coca-Cola
and McDonalds, have already leveraged mobile marketing
to interact directly with their customers, reach them at the
exact right moment and get high return on investment.

More than 280 million Americans carry mobile phones. This staggering number makes 80% of US population that is becoming more dependent on this technology each day.

Companies that are still skeptical towards the effectiveness of mobile advertising are mostly over cautious about spending their marketing dollars on an online campaign which doesn’t show clear. Still, statistics show that the number of companies choosing this advertising media to imprint their brand name into the minds of their targeted audiences has shown an exponential growth in the past years. As the mobile marketing has evolved and proved its maturity in different internet marketing reviews, numerous tools for managing, distributing and measuring mobile content have emerged to add more legitimacy to the use of this media. Mobile marketing has become an integral part of marketing mix for companies that have recognized the power of this tool to create the most engaging online user experiences.The measurement metrics differ from company to company, depending on the specific goals they want to achieve by implementing internet marketing tools.Whether it is used for business promotion, expanding client reach, or selling company’s offerings, this is a number one cost-effective online advertising tool for bringing better return on investment. Big part of the success of in general lies in the ability mobile marketing offers to marketers to target their audience based on contextual, demographic, geographical and other parameters. They have to answer to all requirements necessary for reaching these target audiences, they have to offer value in terms of usefulness, information, and relevancy to the customer.

Recently Facebook has also said that the new era is more reliant on mobile technologies. The company has said in a news release that the ratio of Facebook mobile phone users has increased at a faster pace.On the other hand Google has also introduced its mobile device named Android which allows the users to use any type of mobile advertisement to promote various products and services at cost effective rates.

Mobile advertising is now recognized as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving returns internet marketing tools. For that reason, mobile advertising budgets are set to increase tremendously across the various categories and regions, growing from 0.5 percent of the total advertising budget in 2010 to over 4 percent in 2015.

Search and maps will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015.