Jenny Shimizu had teamed up with “online concept boutique” House of Exposure

Jenny Shimizu had teamed up with “online concept boutique” House of Exposure and lipstick guru Poppy King to create the perfect red—Helmut Red, an homage to Helmut Newton.

“That’s the thing that I love about this red,” she said. “You can do a weird green eye shadow with a strange teal-black eyeliner… You can pretty much do anything with it because of the blue base underneath. Creating a universal red is really a challenge, but this one looks good on so many different people.” Harper used Shimizu to prove her point, applying several coats of the “glossy, incredibly emollient” formula to her makeup-free companion.

The three worked together to create a limited edition red lipstick. Drawn particularly from a scarlet-tinged photo of Jerry Hall, the versatile limited-edition color is perfectly suited to the Asian complexion.

Last Wednesday, July 18th House of Exposure added a splash of red to Openhouse. The Helmut Red pop up shop came to 201 Mulberry and brought femininity and creativity with their new lipstick. The limited addition Helmut Red lipstick, in honor of Helmut Newton, was on display throughout the pop up and on dozens of pouty lips. The creator of the lipstick Poppy King was in attendance along with Periel Aschenbrand, Eran Shakine, and the lips of Helmut Red model Jenny Shimizu. Guest enjoyed the chance to play and pout in Helmut Red, check out the pics courtesy of Michael Webber.

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