Shiseido has been a leader in the cosmetics and skincare industry for
Shiseido has been a leader in the cosmetics and skincare industry for the last 140 years and is now sold in 89 countries and regions. Shiseido’s Benefique is the brand’s latest Asia-to-US crossover effort targeting a super specific market: Asian women ages 20-30, specifically those who are looking to address skincare issues such as dryness, dull skin, blemishes, discoloration and fine lines.
Shiseido Benefique launched at the Mondrian hotel in Soho last week and Asiance was fortunate enough to get a glimpse of the fabulous product that caters to our Asian skin. We also had the opportunity to meet and listen to Shiseido’s top marketing executives. Benefique’s spokesperson Yuri Ebihara, a Japanese model and actress, was also on hand to talk about Benefique and looked absolutely gorgeous. We chatted with Yuri a little bit just to find out more about this glamorous spokesmodel.
Yuri’s favorite Asian designer is Alexander Wang and she just loves Phoebe Philo, the Creative Director of Céline.
What advice does Yuri have for aspiring models who want to follow in her footsteps?
“Be healthy and happy on the inside and out. What you do on the inside, ultimately shows on the outside.”
And how does she maintain that slim figure? By eating everything! She loves everything, particularly, food from her hometown.
Forty percent of Shiseido’s business is international, which includes the United States. Benefique is one of the major skincare lines in Japan right now. In Japan, it’s distributed through the Shiseido distribution channels. However, in the US, it’s only going to be distributed through Shiseido’s own perfumery chain. This is going to be one of Shiseido’s important skincare lines.
People who are loyal customers, will love this brand. The focus is always on the best product and best services for their customers. That is why they invest so much. It’s a credible line, passed down from generation to generation. Many people look up to the beauty of Asian skin and the skin care regime.
Benefique is set to release next month. The line is about 11 products deep including a Makeup Cleansing Oil, Makeup Cleansing Cream Cleansing Foam, Lotion, Emulsions I & II, Mineral Grommage, Massage Cream, Night Cream, Ex Retino Essence and Retinolift Ex.
You’ll just love it!! if you’re looking for that gorgeous Asian glowing porcelain skin.
www.shiseidobenefique.com