Sandra Choi unveils Cruise Collection for Jimmy Choo

Sandra Choi and Simon Holloway, Jimmy Choo’s co-creative directors and the new public faces of the brand, will unveiled their cruise collection at the Chelsea Arts Tower in London.

Choi has been with the company since its launch in 1996, and Holloway joined in 2010, the duo is now under the spotlight since the departure last year of chief creative officer and cofounder Tamara Mellon and chief executive officer Joshua Schulman.

The Pruitt collection is Jimmy Choo’s first, full-scale artistic collaboration.

The Choo team created special packaging that includes bright pink boxes with panda stickers. There are 19 styles of shoes, bags and accessories in the collection, including wallets, key chains and scarfs.

via wwd.com