The South Korean startup that made IUM, a popular Korean dating app

The South Korean startup that made IUM, a popular Korean dating app with over a million users, is now taking its match-making skills global. The team has launched Hey on Android and iPhone hoping to help find love for its new users around the world.

Steven Baek, the startup’s head of global business, says that the new app – which runs in English, Japanese, and Chinese – shares a similar matching algorithm, business model, and overall DNA with IUM. The team is targeting Hey initially at smartphone owners in Japan, Taiwan, Hong Kong, and Singapore.

In contrast to flirting apps like Skout or China-made Momo, Hey picks out three matches for you every day at 10am. You then only have 24 hours to decide if you like your dates or not, and perhaps take the step of asking them out to dinner (tip: do so separately).

Wow! Why would you settle down for one person, when THIS is at your fingertips! LOL

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