Sanrio aims to break the gender stereotype with the introduction of the

Sanrio aims to break the gender stereotype with the introduction of the HELLO KITTY MEN Project, a new venture that will tell men that it’s okay for them to like Hello Kitty, too. Their tag line? “Sorry to keep you waiting, boys.”

The project launced on September 10th with an exhibit at department store Hankyu Men’s Tokyo called “HELLO KITTY MEN meets HANKYU MEN’S TOKYO,” featuring t-shirts by design company Nendo, and graphic designers Mina Tabei and design studio OUWN’s Atsushi Ishiguro. The event also gave a talk by Hello Kitty original designer Yuko Shimizu. It will run until September 16.

I don’t know. Do you think it will sell? Men usually don’t buy anything that’s not related to pussy. LOL! Continue reading Hello Kitty is not really a Kitty!

Sources: Hachima Kikou via Cinema Today