Ad agency recreates Goddesses for India’s Domestic Violence Campaign
What do you think of this? I like it! Very creative and telling.
“Save Our Sisters” is an anti-sex trafficking initiative. This is their print campaign.
Makeup was used to add bruises and wounds to the models before photographing them.
All the props were either real or painted on, keeping both authenticity and realism in mind.
“Pray that we never see this day. Today, more than 68% of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to.”
Each ad includes a phone number to report abuse to “Save Our Sisters.”
The campaign simply and effectively captures India’s most dangerous contradiction: that of revering women in religion and mythology, while the nation remains incredibly unsafe for its women citizens.
100 million Indians, largely women and girls, are said to be involved in trafficking.
Last year alone, 244,270 crimes against women were reported in the country.
For more information on the “Save Our Sisters” initiative, visit their website.
via buzzfeed
This has to stop!
Child bride in Yemen dies of internal bleeding on wedding night
An eight-year-old Yemeni girl died of internal bleeding on her wedding night after marrying a man five times her age, a social activist and two local residents said, in a case that has caused an outcry in the media and revived debate about child brides.
Arwa Othman, head of Yemen House of Folklore and a leading rights campaigner, said the girl, identified only as Rawan, was married to a 40-year-old man late last week in the town of Meedi in Hajjah province in northwestern Yemen.
“On the wedding night and after intercourse, she suffered from bleeding and uterine rupture which caused her death,” Othman told Reuters. “They took her to a clinic but the medics couldn’t save her life.”
Othman said authorities had not taken any action against the girl’s family or her husband.
A local security official in the provincial town of Haradh denied any such incident had taken place. He did not want to be identified because he was not authorized to speak to the press.
But two Meedi residents contacted by Reuters confirmed the incident and said that local tribal chiefs had tried to cover up the incident when news first broke, warning a local journalist against covering the story.
Many poor families in Yemen marry off young daughters to save on the costs of bringing up a child and earn extra money from the dowry given to the girl.
A U.N. report released in January revealed the extent of the country’s poverty, saying that 10.5 million of Yemen’s 24 million people lacked sufficient food supplies, and 13 million had no access to safe water and basic sanitation.
Human Rights Watch urged Yemen’s government in December 2011 to ban marriages of girls under the age of 18, warning it deprived child brides of education and harmed their health.
Quoting United Nations and government data, HRW said nearly 14 percent of Yemeni girls were married before the age of 15 and 52 percent before the age of 18. The group said many Yemeni child brides-to-be are kept from school when they reach puberty.
Discussions on the issue were shelved by political turmoil following protests against President Ali Abdullah Saleh in 2011 that led to his ouster. – reuters