Fashion & Beauty: Celebrate the Season with InStyle
Beauty bloggers, fashionistas and industry insiders gathered at the beautiful Glass Houses to celebrate INSTYLE’s exclusive holiday preview of this season’s must-haves organized by Single Edition Media.
The night kicked off with wine from Brancott Estate Wines, healthy snacks from Skinnygirl, and light vegetarian bites from Gardein while we all mingled and networked with other influencers, and met with exhibitors that presented fun interactive ways for us to check out some of their products. We were treated to mini massages from Jergens while sampling their amazingly luminous body BB cream and received stylish jeans from up and coming brand Vigoss. Photoshoot at DSW and Bulova and sweet treats from Sugarwish livened up the night while Etienne Aigner and Elizabeth Arden showcased their leather goods and makeup/perfume with beautiful displays.
We then headed downstairs to sit back and relax for an informative presentation by the event sponsors featuring featuring beauty, fashion & tech trends for the holidays in additoin to great personal tips from InStyle.com and leading style and beauty experts including celebrity makeup artist Patti Debrof. InStyle Beauty Director, Kahlana Barfield, gave a great presentation about Fashion week trends and how they can be translated into holiday beauty looks – spring runway into holiday with a twist, while Sears presented their Metaphor Collection featuring chic tweed jackets, faux leather, and other trending looks like lace, chunky and embellished knits, and holiday dresses.
Tagspire, a newly launched social commerce brand you should all check out demoed their innovative site which is brilliant and a great money making opportunity for all bloggers – simply embed a link to a product in your post, and watch as it becomes instantly shoppable!
Other tech savvy brands like Silk’n had some great gift ideas showcasing their 4 products ranging from Flash & Go at Home Laser Removal? to ?SoniCleanPlus cleansing brush that’s affordable while offering high tech sonic vibration technology. All great values and perfect for holiday gifting.
The event closed out with an impactful talk from Kelly Cook at DSW that lifted our spirits with clips from their Shoe Struck moments and social media posts from their millions of shoe loving fans. For those of you who arent familiar, Shoe Struck is when select DSW stores randomly declare free shoes for all. They really are such a friendly and enthusiastic brand and so involved in the community and with their shoppers, so fun to watch brands rewarding their customers with amazing acts of kindness. Next time you are at DSW it may be your lucky day!
Check out twitter for fun tweets from the event! #celebrateinstyle