CCTV America represents the latest initiative in China Central Television’s (CCTV) effort

CCTV America represents the latest initiative in China Central Television’s (CCTV) effort to grow its English language news channel for a global audience seeking diversified perspectives on significant global issues. CCTV America’s programming aims to inform, engage, and provide debate on a range of issues of relevance to American and global viewers with a particular interest in China and Asia. It will highlight coverage in underrepresented regions of the world with diversified perspectives and alternative views.

CCTV America will initiate its new operation by producing three programs: Biz Asia America, The Heat and Americas Now.

Biz Asia America will air Monday through Friday at 8:00 p.m. Eastern Time. The program will be anchored in Washington, D.C., and a studio at NASDAQ in New York. The program aims to combine reporting of economic and financial issues in North and South America with those from China and the Asian region. The program will be anchored in Washington by Phillip Yin. Yin comes to CCTV America from Bloomberg Television and CNBC where he reported and anchored in Hong Kong and Singapore. With a Masters of Business Administration from Georgetown University, Yin’s strong financial background lies in institutional strategy and investments, having served in positions at Unifund and Charles Schwab.

The Heat debuts at 8:30 p.m. Eastern Time February 11th, and will focus on penetrating interviews with internationally known guests plus segments presenting a vigorous exchange of views on topical subjects. In its first few weeks, the program will tackle such diverse topics as China’s place in the U.S. presidential elections, U.S. immigration policy, and Chinese investment and trade in the U.S. state of Iowa.

Produced by veteran “60 Minutes” producer Barbara Dury, Americas Now will feature the reports of more than a dozen correspondents stationed in the region. Senior Latin America Correspondent, Michael Voss, after more than 20 years at the BBC, is one of the primary correspondents. Voss will work from his base in Havana, Cuba.